Webloyalty to exhibit at the Internet Retailing Expo 2015

Internet Retailer Expo-c0ef3ddef8940cc21899f3ffcdd308de

The Internet Retailing Expo will be coming to the Birmingham NEC again this year over two days, the 25th and 26th of March.

If you are one of the thousands of industry professionals attending this years event then look out for Webloyalty, we will be at stand E61 so come and pay us a visit. Our Business Development Director, Ross Tulloch will be at the stand on both days along with his team.

Ross Tulloch

The IRX event is the largest multichannel ecosystem in Europe. It is the only opportunity in the UK to blend marketing with technology, logistics with customer-facing design and mobile with in store experience.

The event comprises of a traditional trade show with an unrivalled programme of learning and trade opportunities so blending the need to see the latest solutions and hear the most strategic thinking available in the sector.

If you have any involved with ecommerce in your company then this is the most important event of the year.

We look forward to seeing you there!

Follow us on twitter to join in on the discussion @WebloyaltyUK

Webloyalty to sponsor BRC Omni-Channel Retailing 2015

BRC Omni Channel Retailing 2015

On the 3rd of March the Omni Channel Retailing event run by the British Retail Consortium will be arriving at the Lancaster London Hotel.

After the successfulness of the show in previous years, Webloyalty has made the decision to sponsor Omni-Channel Retailing 2015.

Who to look out for?

Omni-Channel Retailing attracts industry experts every year. This year professionals from companies such as John Lewis, Boots, M&S and Evans Cycles will be speaking, along with others. This is a great opportunity for retail professionals keen to develop their Omni-Channel strategies to gain priceless information. Below are just a few visitors to keep an eye out for.


Guy Chiswick, Managing Director, Webloyalty 


Guy will be facilitating this year’s panel discussion. Guy has 16 years’ experience in marketing and advertising and has worked for some of the industry’s biggest brands as well as emerging start-ups


Jeremy Fennell, Multichannel Director, Dixons Carphone


Jeremy took over the e-commerce reins at Dixons Retail in August 2011, and has overseen significant developments in the retailer’s multichannel offer including the introduction of cross channel shopping, responsive design websites and an advanced digital marketing programme.


Will Lockie, Programme Head – Multichannel, Evans cycles


Jeremy is an e-commerce professional, specialising in multichannel development and change management. He has been with Evans cycles since 2010 responsible for helping a 90 year old retail brand bridge the gap between online and offline.


Scott Seaborn, Global Mobile Strategy Director, AIMIA


Scott Seaborn is famous for making remarkably creative mobile products for global brands. His mobile apps have won more than 40 international awards, including 5 Cannes Lions and the MMA Global Award of Excellence.


Andy Street, Managing Director, John Lewis


Andy has spent his career at the John Lewis Partnership, joining after graduating in 1985. Andy became Managing Director of the John Lewis Division in 2007 and has led the business through times of significant change in both the economy and the retail industry at large.


David Walmsley, Director M&S.com, Marks and Spencer


Responsible for the running of the retailer’s digital business. He has overseen the development of the new multi-channel platforms for M&S, which lie at the heart of its plan to transform itself into a leading multi-channel retailer. David has spent 20 years working in the digital retail space.


Key themes 

A holistic view: How to promote an organisational culture that embraces omni-channel; ensuring full engagement and executive support, with change driven from the top

Mobile innovation: How to respond to changing customer behaviour with developments in mobile engagement

Re-evaluating the role of the store: How to optimise the role of stores to elevate the customer experience. What does the store of the future look like?

Providing a customer centric experience: How to better understand your customer and re-shape your organisation to be more digitally orientated and customer-centric

Supply chain and fulfilment: How to improve how you serve your customers as they shop across channels

Technology enablers: How to design your technology road-map and assess which opportunities hold the key to unlocking the full potential of omni-channel retailing


The event involves a panel discussion which will be lead by our very own Guy Chiswick, Managing Director at Webloyalty. Conversation will be revolving around how to better understand your customer and re-shape your organisation to be more digitally orientated and customer centric.

As well as the panel discussion top Industry speakers will be sharing their experiences of building fully integrated omni–channel business models.

Whatever part of your business you work in, this Omni Channel Retailing event has been created with every organisations development in mind. The show will provide you with the useful ideas which you can take back to your office and apply to your business.

So if you are a retail professional looking to build your Omni-Channel retail strategies skills then we would highly recommend attending Omni-Channel Retailing 2015.

Omni-Channel Retailing 2015

Image courtesy of Profitero, link: http://ow.ly/IwXeT


To visit the BRC Omni-Channel Retailing site and get your tickets click here.

Why not follow us on Twitter @WebloyaltyUK and look out for the hastag #brcomni15

Mobile shopping trend becomes harder to ignore

Mobile shopping growth cannot be ignored

Retailers can no longer ignore the trend of mobile shopping, as more and more see their mobile devices as more than just a tool through which to browse. Though many retailers are now “mobile friendly”, there are still many that fall short of the mark.

John Lewis beats other retailers for mobile shopping offering - Webloyalty UK

John Lewis tops the charts! Image courtesy of: Digital Marketing Institute: http://goo.gl/MI2RnL

Following a report on the best mobile retail sites in the UK, The Drum reported in June: At the bottom of the table were Thomson, B&Q, Tesco Direct, Apple and Thomas Cook. Top was John Lewis!

Mobile shopping overtakes desktop…

Since online shopping on mobiles overtook desktop for the first time in September last year, retailers need to maximise their mobile offering, be this through a strong mobile site, or an app, or some other creative solution to drive sales.

But what about tablets?

In June, Internet Retailing reported that tablet shopping is growing four times faster than mobile phone shopping so retailers should also be focusing on this market.

Early in 2014, this graphic from Think with Google shows the different ways that consumers use their mobile for shopping.

Mobile shopping trends from Think With Google | Webloyalty UK

Thanks to Think With Google for this infographic: http://goo.gl/ai2g26

It looks like half of online shopping across eu will come from mobile and tablet in the coming months, so something to be aware of.

Will social prove profitable too?

This snippet from an infographic by Digitas shows that social is finally proving to be profitable for retailers to invest time in. Up to now it’s been seen by customers primarily as a means to contact and engage, but as more and more channels introduce ecommerce options, there is no avoiding the idea of buying through your social profile.

How social media affects mobile shopping - Webloyalty UK

Thanks to Digitas for this infographic: http://goo.gl/4i6pKz

So, lots to prepare for and look forward to in the future!

Join the conversation @WebloyaltyUK

Click-and-collect overtook home delivery for Christmas 2014

John Lewis reports bumper Christmas 2014

Click-and-collect overtakes home delivery for online John Lewis orders over Christmas 2014 - on the Webloyalty blog

Image courtesy of Karen Roe, Creative Commons http://goo.gl/Ek1M2L

John Lewis was worried about Black Friday

John Lewis recorded a massive increase in sales on Black Friday in the last weekend of November, but numbers fell away in December.

Fortunately the retailer benefitted from a surge of online sales over the Christmas holiday, with a 19% rise on last year’s figures.

Click-and-collect represented 56% of online sales, overtaking home delivery

The click-and-collect option was the popular choice in the run-up to Christmas, as customers begin to worry about the reliability of home delivery. This indicates that the high street is still very much an essential for many shoppers, as it’s a reliable way to collect online orders as well as browse for presents or other items.

The high street still plays a key role

Despite the big jump in online shopping, John Lewis’ managing director Andy Street said establishing a physical shop presence was key to winning internet customers, because they frequently browsed products before ordering online.

John Lewis plans to push ahead with new stores, aiming to go from having 42 physical stores to 65, with a focus on Birmingham. “The role of the shop is absolutely critical in providing the online sales,” Mr Street said.

You can read more about this story on the Daily Mail and the BBC.

Oxford Street stores benefit from online sales

John Lewis isn’t the only Oxford Street staple that was happy to receive a boost in online shopping over Christmas 2014. As the Financial Times reports, House of Fraser benefitted from strong online sales over the holiday.

For House of Fraser, online sales rose by more than 31 per cent in the period, compared with an increase of 4.2 per cent in its physical stores.

Did you shop online at Christmas, and use click-and-collect?

Join the conversation @WebloyaltyUK

Christmas: How much have you spent so far?

How much do you think you’ve spent so far?

With Christmas just days away, you might expect that most of us have got our Christmas present shopping under way, and have moved on to wrapping and preparing the home or travel plans for the day itself. BUT! Do you have any idea how much money you’re going to spend on Christmas this year?

What is the average budget for Christmas?

According to our recent research report, the average amount planned to be spent on Christmas 2014 is £433 per person. This includes presents, decorations and food.

What's your budget for Christmas? Compare yourself to the rest of the UK with Webloyalty

Click for a larger image (Full report at Webloyalty UK)

How long to wait before buying the turkey?

When it comes to buying food for Christmas day, analysts have confirmed that the best time to head for the shops is between 6:30 and 7:30am tomorrow (Tuesday 23rd December). The Telegraph reports: shoppers who rise early each year on December 23 obtain the “fullest, freshest and quickest shop”, according to analysis of supermarket delivery times, staffing and footfall.

It’s got to have some truth in it, as looking around Sainsbury’s yesterday most of their ‘Christmas’ branded items had Best Before dates that fell before Christmas Eve!

It turns out that as a nation we are choosing Tesco as our number one destination for food shopping, with Sainsbury’s a second option.

Tesco wins the title of chosen Christmas supermarket of 2014, according to Webloyalty

Click for a larger image (Webloyalty UK)

The Christmas sales: are you going online?

Despite the news articles today talking about the Christmas Day peak in online sales, our research report revealed that only 4% of UK consumers are heading online to snap up sales on the day itself. In fact, only half of the country will be looking at sales at all. The majority of sale seekers will be starting their shopping no earlier than Saturday 27th, and finishing up before the new year. If you’re interested in reading more, you can see the full report here.

The UK’s Christmas plans: 2014

Here you can easily get all the key findings from our report, told to you through the power of festive animated storytelling! Enjoy.

Are you looking forward to Christmas? Join the conversation:


Webloyalty shares insight around the retail sector, and recent innovations and developments.