Define your loyalty model before you measure it

Consumer loyalty is worth its weight in gold in the retail industry. However, as explored in our latest Unfaithful Consumer 2 report, consumer loyalty is becoming more complex as discerning consumer priorities evolve. Today’s digitally-connected consumers are primed to comparison shop, making it challenging to drive repeat purchase and on-going customer engagement. As Webloyalty research shows, most retail sectors have loyalty rates of less than 50%. In addition, 42.1% of food and grocery customers and 39.1% of those shopping for [...]

2019-02-06T13:26:28+00:00 6th February 2019|Loyalty|
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Subscription Services: The Key to Customer Loyalty?

  Richard Piper, our Business Development Director discusses the thriving sector of subscription based services and how offering a paid for loyalty programme can drive customer retention.     The question all retailers ask themselves, what is the key to customer loyalty? Cultivating long term relationships with your customers is vital to the success of most businesses. However consumer loyalty to brands is tumbling across the sector with over 60% of consumers shopping around at more retailers than they were five years ago, [...]

2018-12-03T10:06:45+00:00 29th November 2018|Loyalty|
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The Leisure and Hospitality Sector Paving the Way for Sustainability Innovation

  Chloe Hall, Marketing Executive for Webloyalty and advocate for sustainable living discusses the increasing trend of sustainability innovation in the leisure and hospitality sector.     It's clear to me that modern consumers are becoming increasingly aware of their role in generating a more sustainable and environmentally friendly world. According to recent research, a third of consumers are now opting for brands that they believe are doing social or environmental good. Millennials are a particularly large part of this [...]

2018-11-29T11:42:51+00:00 25th October 2018|Future of retail, Leisure and Hospitality|
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Black Friday: Does The Effort Match the Reward?

    Ben Stirling, Managing Director of Northern Europe for Webloyalty discusses whether Black Friday is really worth it for retailers or is the Black Friday shopping tradition merely a substitute for an effective loyalty programme.       Clear branding, breadth of product, personalisation and a fantastic consumer experience all help to maintain customers that offer high average order values and generate stable continuous revenue, this we can all agree on.  However, it's for this reason I am particularly [...]

2018-11-29T12:03:25+00:00 3rd October 2018|Black Friday|
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The Future Retail Strategies Congress 2018: What Retailers Need to Know

  Last week we attended the Future Retail Strategies Congress, an inspiring event focused on the challenges and opportunities ahead for the retail industry. Our Business Development Manager, Luke-Krystian Robinson tells us about his top takeaways from the two-day event.     Ai and Machine Learning uncover the power of scarcity and urgency The online clothing retailer, ASOS, has often been ahead of the curve in applying technology to their business model. While ASOS is known for its intelligent use [...]

2018-11-29T12:04:16+00:00 27th September 2018|Events, Future of retail, Uncategorized|
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