Advertising as a secondary revenue option.
Traditionally, companies have used paid advertising as a way to promote their own stock and convince the consumer that what they were selling was worth buying. And while that’s still the case, the advent of internet retail has turned advertising on its head to become a potential source of secondary revenue, rather than cost, for retailers. Turning a Profit As the head of London-based media consultancy and advisory service Colman Media, Stuart Colman is well aware of the opportunity that [...]