Black Friday: Does the effort match the reward?

    Ben Stirling, Managing Director of Northern Europe for Webloyalty discusses whether Black Friday is really worth it for retailers or is the Black Friday shopping tradition merely a substitute for an effective loyalty programme.       Clear branding, breadth of product, personalisation and a fantastic consumer experience all help to maintain customers that offer high average order values and generate stable continuous revenue, this we can all agree on.  However, it's for this reason I am particularly [...]

2018-10-03T16:28:31+00:00 3rd October 2018|Black Friday|
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The Future Retail Strategies Congress 2018: What retailers need to know

    Last week we attended the Future Retail Strategies Congress, an inspiring event focused on the challenges and opportunities ahead for the retail industry. Our Business Development Manager, Luke-Krystian Robinson tells us about his top takeaways from the two-day event.   Ai and Machine Learning uncover the power of scarcity and urgency The online clothing retailer, ASOS, has often been ahead of the curve in applying technology to their business model. While ASOS is known for its intelligent use [...]

2018-09-27T11:02:33+00:00 27th September 2018|Events, Future of retail, Uncategorized|
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Join us at the Future Retail Strategies Congress 2018

Join us at the Future Retail Strategies Congress 2018 and learn how we can support your secondary revenue strategy in retail. We'll be discussing our latest benchmarking study Beyond the Core II covering: How 70% of UK online retailers are driving a portion of their revenues from secondary sources (non-core revenue streams) Which of the four key types of secondary revenue retailers are adopting - advertising, cross sell, affiliates and external loyalty programmes The importance of a strategic approach Don’t miss our Business Development Director [...]

2018-09-17T11:19:25+00:00 17th September 2018|Events|
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Five APAC retail trends we can learn from

The Asia-Pacific region (APAC) is one of the most populated regions on earth and as well as one of the most diverse. The challenges that nations of the APAC demand creative thinking on the part of retailers due to the extreme demographics present in the region. With gaps in wealth, access to technology, and living standards varying wildly across the area, the retail industry is forced to think differently. Yet these challenges mean the industry has become extremely adept at [...]

2018-08-24T13:04:08+00:00 24th August 2018|Uncategorized|
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Webloyalty appoints Ben Stirling as Managing Director, Northern Europe

Webloyalty has bolstered its senior leadership team with the appointment of Ben Stirling as Managing Director, Northern Europe. Joining the company from Expedia Partner Solutions, Ben has extensive knowledge of building effective partnerships and managing the successful growth of new divisions. Prior to this, Ben’s previous role was in digital marketing as a director of sales for a London search marketing agency. With a proven track record in driving business growth through eCommerce, Ben will be responsible for continuing to [...]

2018-08-13T09:37:14+00:00 13th August 2018|Uncategorized|
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