Cashback programmes and the rise of the deal-focused shopper

  Myriam Giardini, our Director of Product Marketing discusses the rise of cashback websites and the increasing trend of deal-driven consumers. Myriam is responsible for defining the strategy and value proposition for the Webloyalty product portfolio. Her expertise is in proposing the best deals and offers to our members, so that they save money and earn rewards when they shop. Her passions? Wine, vineyards and of course, the shopping experience! Cashback and ecommerce: Consumers are more deal driven than ever [...]

2018-05-25T15:02:18+00:00 25th May 2018|Ecommerce|

5 Websites with first-class mobile user experience

  Michelle Fotopoulos, our Director of Mobile Marketing, hand-picks her top five websites and apps that have blazed a trail with their high standards of mobile user experience. Michelle is a passionate mobile product and marketing enthusiast living in Geneva, Switzerland. In her role at Webloyalty she has channelled this passion into driving better performance and engagement through mobile channels for her global partners and clients. She also likes cats. 1. ASOS   It is not surprising that a clothes [...]

2018-05-25T15:13:33+00:00 15th May 2018|Mobile|

Advertising as a secondary revenue option

Traditionally, companies have used paid advertising as a way to promote their own stock and convince the consumer that what they were selling was worth buying. And while that’s still the case, the advent of internet retail has turned advertising on its head to become a potential source of secondary revenue, rather than cost, for retailers. Turning a Profit As the head of London-based media consultancy and advisory service Colman Media, Stuart Colman is well aware of the opportunity that [...]

2018-05-25T13:52:39+00:00 10th April 2018|Beyond the Core|

The 10th Digital Innovation: Amazon Dash

Modest sales of the Dash Button device during its introductory year in 2015 have given way to a landslide of purchases, as 2016 registered a stagger 650% rise in its sales. 2017, however, has seen Amazon build on the Dash to further interweave consumers’ homes with its own smart home technology. The armoury of smart home devices offered by the mammoth e-commerce retailer breed a trusting and deep relationship between the company and its consumers, as Amazon becomes more integrated [...]

2018-05-25T15:39:04+00:00 6th April 2018|Digital Retail Innovation|

Jaguar in-car payment system, Digital Innovation no. 9

Modern life comes with modern conveniences. Thanks to Jaguar’s digital innovation, drivers of (some of) their cars are now able to head to a Shell petrol station and pay for their gas without having to wait behind customers buying magazines, coffee, or crisps. The Jaguar in-car payment system has arrived. Put it on the Plastic Jaguar’s in-car payment system works via the vehicle’s infotainment system on the dashboard. The infotainment touchscreen allows drivers to accept the price of the petrol [...]

2018-05-25T15:37:23+00:00 4th April 2018|Digital Retail Innovation|
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