Ecommerce Bytes… from Webloyalty
Are mobile apps losing popularity?
Mobile apps are now things that many smartphone users feel they can no longer live without. They are part of our day to day lives to such an extent that we rely upon them for a variety of things, from telling us where the nearest supermarket is, to predicting the weather and how to get home on public transport.
BUT… what if we are losing interest in new mobile apps? With the relative ease associated with bringing a mobile app to the market, does this mean that we have become blind to quality additions? When was the last time you downloaded new mobile apps?
According to research, only 10% of smartphone users are buying apps or other content regularly. More on Ecommerce Week.
What’s happened to Firephone sales?
Amazon may be disappointed with how their campaign has gone, around the new Firephone. Though as a company they do not release sales figures, some estimates have been made as to how many handsets have been sold since the July 2014 launch.
The Guardian reports that from data sourced by ComScore they can estimate that under 35,000 Firephones are now in use.
Facebook clamps down on clickbaiters
In a move which will probably improve the online experience for millions of users, Facebook has promised to come down hard on spammy ‘clickbait’ adverts which only serve to disappoint. This will be great for users, but not so good for affiliate display advertisers.
You can read more about this story at Ecommerce Times.
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