Digital Innovation Competition – Win a Fitbit Charge

Do you fancy winning a brand new Fitbit Charge?




This competition is now closed, thank you for your interest. For more opportunities follow @WebloyaltyUK

To celebrate the release of the Retail Insider Digital Retail Innovations report We are offering you the chance to win a Fitbit Charge.

About the prize

The Fitbit Charge is a high-performance wristband delivering real-time fitness stats right on your wrist. OLED display shows you steps taken, distance travelled, calories burned, stairs climbed and active minutes. Stay connected throughout the day with Caller ID. Track your sleep and set a silent, vibrating alarm. Charge lets you monitor your trends by wirelessly syncing data to your smartphone and computer.

How to enter

All you need to do is select your favourite Digital Retail Innovation from the List below. Once you have selected your favourite, follow @WebloyaltyUK on Twitter and retweet the Digital Retail Innovation competition tweet. Alternatively you can like our Facebook page and share the below Facebook post.

The winner will be selected at random on the 30th July.


What are the innovations?


Amazon Dash

Amazon has released ‘Dash’ for customers of its Prime service. It is simply a button that is branded to an everyday item that they then press and which immediately orders the product from the retailer.

Amazon Prime Dash - sourced from

Rapid Q pre-ordering

The Rapid Q app allows supporters at the RBS Six Nations tournament to pre order food and drinks at the Aviva stadium whilst the game was in play. The food and drinks could then be collected by the user before the match, during half time or post match.

Rapid q app - sourced preoday

Waitrose Hiku home scanning

The grocery chain has been trialling the Hiku device among employees, which enables them to scan barcodes at home on products and have them automatically added to their online shopping baskets

Waitrose Hiku home scanning - sourced

Starbucks pay-ahead

Starbucks has developed an app to enable the pre-ordering of food and drink and more recently has been testing an extension to this with a pay-ahead option.

Starbucks app - labelled for reuse


Doddle are located in a growing number of train stations. They  act as collection points for goods ordered online that shoppers can visit on their way home from work or at lunchtime. Retailers sign up to the service and shoppers can select the Doddle option for fulfilment.

doddle- sourced from


Vote for your favourite Innovation

View Results

Loading ... Loading ...



Terms and conditions

  • The prize: a fitbit charge, Wireless activity Writsband
  • UK entrants only (If you’re from Ireland we have a similar competition for you here)
  • Entrants must be aged 18 or over
  • Entrants must select an innovation from the poll and like the Webloyalty UK Facebook page and share the competition with friends with Webloyalty UK on Facebook ( and/or Twitter ( and follow Webloyalty on one or both of these channels
  • Competition runs from Tues 14th July and closes at 23:59 on Wednesday 29th July
  • The winner will be chosen at random and notified on Thursday 30th July, and must respond within 24 hours, or another winner may be chosen
  • The name of the winner may be shared on the Webloyalty UK blog

Holiday research infographic – Digital Destinations

This holiday research infographic looks at the key findings from Webloyalty’s Digital Destinations report. Join the discussion on Twitter @WebloyaltyUK

Digital Destinations holiday research Infographic
Digital Destinations holiday research Infographic


Chapter 1 – Researching our holiday

43% of us use TripAdvisor

22% look at holiday brochures

26% of us use Facebook for research


Chapter 2 – Booking our holiday

One in four use price comparison sites

73% of us book our holidays online

37% of package deals are booked with a High Street travel agent

27% book with a High Street travel agent

8% of us now booking holidays through apps


Chapter 3 – During our holiday

33% of us are researching and booking activities whilst abroad

90% of those online will use hotel WiFi

84% of us stay online during our holidays

Men are more active online than women


Chapter 4 – After the holiday

When we are back from our holiday, a third of us upload photos

26% of those over 55 post reviews


View Webloyalty’s full  Digital Destinations holiday research report. 

Tripadvisor more popular than family and friends when researching holidays

TripAdvisor is revolutionising the way in which we research out holidays in the UK. Almost half of us (43%) now use TripAdvisor as a research tool prior to booking our main holiday.

Trip advisor

Recommendations on TripAdvisor are now the favourite route of holiday research, becoming far more popular than suggestions from friends and family, which only a quart of us (26%) sought for their last main holiday. Almost half of us (43%) do not deem recommendations from friends and family to be an important factor when selecting a holiday destinations, compared to less than a third (30%) who felt the same way about online reviews.


The traditional reason for visiting a site like TripAdvisor is to read or leave reviews of hotels or restaurants. In total, nearly a quarter of Brits (23%) wrote a review based on an experience from their last main holiday, with 13% actually posting the review when on the holiday itself. Given time to think on returning from the holiday, one in five of us (18%) will write a review of a holiday experience when back in the UK.

Perhaps it is not surprising then that one in ten (9%) of us used TripAdvisor as a booking tool for our last main holiday.

To find out more interesting facts about how we are using the web to research, book and experience holidays download the Digital Destinations report.




Digital transforming the holiday experience

How do Brits holiday? Webloyalty partnered with TNS to find out how people research and book holidays. This research revealed that eight out of ten Brits can’t go away without being online while abroad. Only 16% of Brits turn off all their devices when they go on holiday.

‘Digital Destinations’ highlights the different ways consumers approach researching and purchasing holidays. The report illustrates challenges – and opportunities – for leisure and travel brands in this evolving market.

‘Digital Destinations: How the web is shaping today’s holiday experience’ will be published on the Webloyalty website in early June.

Webloyalty shares insight about ecommerce, looking at current trends and future predictions.