Mobile Apps, Firephone Sales and Facebook Clickbaits

Ecommerce Bytes… from Webloyalty

Are mobile apps losing popularity?

Mobile apps are now things that many smartphone users feel they can no longer live without. They are part of our day to day lives to such an extent that we rely upon them for a variety of things, from telling us where the nearest supermarket is, to predicting the weather and how to get home on public transport.

Are mobile apps losing popularity? Read more on the Webloyalty blog

Courtesy of Cristiano Betta

BUT… what if we are losing interest in new mobile apps? With the relative ease associated with bringing a mobile app to the market, does this mean that we have become blind to quality additions? When was the last time you downloaded new mobile apps?

According to research, only 10% of smartphone users are buying apps or other content regularly. More on Ecommerce Week.

What’s happened to Firephone sales?

Disappointing sales for the Amazon Firephone. Read more on the Webloyalty blog

Courtesy of Kohichi Aoki, Creative Commons

Amazon may be disappointed with how their campaign has gone, around the new Firephone. Though as a company they do not release sales figures, some estimates have been made as to how many handsets have been sold since the July 2014 launch.

The Guardian reports that from data sourced by ComScore they can estimate that under 35,000 Firephones are now in use.

Facebook clamps down on clickbaiters

The Webloyalty Blog discusses Facebook's stance on clickbaiters

Courtesy of Jonathan Rick

In a move which will probably improve the online experience for millions of users, Facebook has promised to come down hard on spammy ‘clickbait’ adverts which only serve to disappoint. This will be great for users, but not so good for affiliate display advertisers.

You can read more about this story at Ecommerce Times.

What do you think about our Ecommerce Bytes this week?

Join the conversation @WebloyaltyUK

Will you be using Sony’s underwater apps?

What! An underwater app?

If your phone knew it was underwater - apps from Sony

That’s right. You didn’t misread that title. Sony really has released some mobile apps specifically designed to be used under water. Here is one of the apps, Plantimal, in the new Sony Xperia advert:

Sony underwater apps - Plantimal - Webloyalty blog

So many questions now, like What? Why? Why? Why? Why?, but perhaps the underwater apps are actually just a genius way of showcasing their new waterproof phone, the Sony Xperia Z1S.

The most popular underwater app will probably be the submarine game, which reacts to how you move the phone in the water. It’s strange to think that you may have people sitting around texting and gaming even at the swimming pool, as well as everywhere else:

Underwater apps games from Sony Xperia on the Webloyalty blog

Not only do the apps show how ‘cool’ the new phone is, but they positively encourage you to put them under water. For example, who could refuse this little fish, named Goldie, the chance to swim?

Underwater apps from Goldie on the Webloyalty blog

If your phone knew it was underwater, what could you do?

Sony has released a series of videos surrounding the underwater apps idea, including the fish and the plant. These are funny, lighthearted and simple. They clearly show that this phone is indestructible by water, and that you could have a lot of fun.

Here are the videos for the Sony underwater apps, so you can see for yourself how it all works:

A statement from Sony:

“Our engineers invented new technology to let our phones know when they’re underwater. Our artists created a suite of Underwater Apps that shows what our phones can do underwater. Play with them, practice and have fun!”

What do you think of these underwater apps? It’s an impressive marketing campaign, but does it tempt you to buy a Sony Xperia?

Join the discussion @WebloyaltyUK

ECommerce Bytes: Mobile Markets, Yahoo Stores & Forbes Tips

Is the growing Mobile Market proving too powerful? 

Is the growing mobile device market a source of power or of destruction? It appears that companies willing to harness the power of the growing mobile market will see increases in conversions and revenue, whereas those that don’t will merely be left behind in the wake.

“In 2014 Mobile Shopping is expected to account for 17.6% of UK online retail sales [...] which represents a year on year increase of 62%”

Consumer retail behaviour - the rise of multichannel retail, focusing on the growing mobile market

Courtesy of Zak Mensah:

With sales via Tablets set to increase by 100% and smartphones by 44%, it follows that companies should invest energy developing multi-channel retail outlets in order to secure a higher volume of potential sales.  

For more, see: The Drum | Mobile devices power ecommerce.

Yahoo’s contribution to growing online businesses

It seems that Yahoo has completely re-vamped its Ecommerce platform as ‘Yahoo Stores.’ This new platform carries forward its original aim to help anyone start, build or grow a successful business online. Additionally, it also claims to provide ‘automatic SEO’ throughout and boasts interactive style guides for online storefront designs alongside real-time analytics to help monitor site traffic and sales. Definitely one to keep an eye on!

Yahoo renews its online Ecommerce Platform; Yahoo Stores

Courtesy of JD Hancock:

For more, see: Yahoo Relaunches ECommerce Platform.

Forbes’ Top Tips for Online Businesses

In a similar vein, Forbes have been busy producing an article about the Ecommercial Industry successes in the US. It claims that:

“Changes in consumer behaviour have created an unprecedented opportunity for new e-commerce companies.”

The article also emphasises that the cost and time needed to get an ECommerce store online has decreased significantly and notes that the time no longer spent on managing logistics can now be spent improving brand identity and connecting with customers. A great tip for growing businesses!

Business Growth Forbes ECommerce Business Tips Webloyalty UK Blog

Courtesy of Serena King:

For more, see the six companies Forbes focuses on.

We hope you enjoyed today’s ECommerce Bytes, look out for more next week!

Join the discussion @WebloyaltyUK

What merchandise do you like the best? A quick poll!

Do you like branded merchandise?

Do you like branded merchandise? Webloyalty asks.

Image courtesy of Honey Bar

When going around marketing events and conferences, we are bombarded with branded merchandise from all angles. BUT! Which of these do we actually respond to? Webloyalty asks you to answer:

Which branded merchandise would you choose from this list?

View Results

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It would be great to get to the bottom of which, if any, merchandise works on a marketing level. Does your mousemat remind you about a great hosting provider? Do you refer to the number on your cup of tea to get in touch with a great stationery company? Or do you simply enjoy the free stuff, without responding to the commercial advertising around it?

Anyway, let us know and we will share the results!

Join the conversation @WebloyaltyUK

Have you used contactless payment yet?

As contactless payment usage gains momentum, we want to know who actually uses this type of system, and who doesn’t – and why!

Contactless payments made on London buses - Webloyalty UK

Courtesy of Cities Today

Yes – it’s convenient

For anyone who has used contactless payment, you’ll know that once you start, you can’t really stop. For many it makes transactions much easier, offering an easier experience for both the customer and the retailer. It can mean the difference between buying something or not, as more options are available to customers. Now, with the new option of using it on London public transport through a mobile phone, the temptation to go contactless is stronger.

Yes – it’s quick

Though it probably saves only a few seconds per transaction, the speed with which you can make a contactless payment is quite extraordinary, given all the processes that must be happening in the background. Add all those seconds up, if everyone was using contactless payment, and you’ve got a very different situation. In supermarkets for example, queues may be reduced considerably in the future.

Yes – but it’s not perfect

The problem we have, especially in London, is that in one wallet there may be a multitude of contactless opportunities. This does mean that one can interfere with the other, and that you may have to stop in your tracks and remove whichever contactless item, Oyster or bank card, that you want to use for a certain machine. However, while this is annoying, it is likely to be something we get used to as contactless becomes more common.

Webloyalty blog discusses contactless payment usage

Courtesy of The Telegraph

No – it’s not available

For anyone who has had a new card issued to them recently, they will likely have the contactless payment built in, and you can see this as a wireless symbol ( Contactless payments on bank card - Webloyalty UK )on your payment card. It’s likely that most payment cards will have this enabled within the next few years.

No – I worry about security

Yes, it does make it easier for people to use your card if you have it stolen. However, contactless payment is capped at £20, and just the same as any other stolen card, you can block it and investigate any payments that were not made by you.

So – are you using contactless payment yet?

Webloyalty shares insight around the retail sector, and recent innovations and developments.