Will you be using Sony’s underwater apps?

What! An underwater app?

If your phone knew it was underwater - apps from Sony

That’s right. You didn’t misread that title. Sony really has released some mobile apps specifically designed to be used under water. Here is one of the apps, Plantimal, in the new Sony Xperia advert:

Sony underwater apps - Plantimal - Webloyalty blog

So many questions now, like What? Why? Why? Why? Why?, but perhaps the underwater apps are actually just a genius way of showcasing their new waterproof phone, the Sony Xperia Z1S.

The most popular underwater app will probably be the submarine game, which reacts to how you move the phone in the water. It’s strange to think that you may have people sitting around texting and gaming even at the swimming pool, as well as everywhere else:

Underwater apps games from Sony Xperia on the Webloyalty blog

Not only do the apps show how ‘cool’ the new phone is, but they positively encourage you to put them under water. For example, who could refuse this little fish, named Goldie, the chance to swim?

Underwater apps from Goldie on the Webloyalty blog

If your phone knew it was underwater, what could you do?

Sony has released a series of videos surrounding the underwater apps idea, including the fish and the plant. These are funny, lighthearted and simple. They clearly show that this phone is indestructible by water, and that you could have a lot of fun.

Here are the videos for the Sony underwater apps, so you can see for yourself how it all works:

A statement from Sony:

“Our engineers invented new technology to let our phones know when they’re underwater. Our artists created a suite of Underwater Apps that shows what our phones can do underwater. Play with them, practice and have fun!”

What do you think of these underwater apps? It’s an impressive marketing campaign, but does it tempt you to buy a Sony Xperia?

Join the discussion @WebloyaltyUK

ECommerce Bytes: Mobile Markets, Yahoo Stores & Forbes Tips

Ecommerce Bytes from Webloyalty UK

Is the growing Mobile Market proving too powerful? 

Is the growing mobile device market a source of power or of destruction? It appears that companies willing to harness the power of the growing mobile market will see increases in conversions and revenue, whereas those that don’t will merely be left behind in the wake. Continue reading

What merchandise do you like the best? A quick poll!

Do you like branded merchandise?

Do you like branded merchandise? Webloyalty asks.

Image courtesy of Honey Bar http://goo.gl/KCy231

When going around marketing events and conferences, we are bombarded with branded merchandise from all angles. BUT! Which of these do we actually respond to? Webloyalty asks you to answer:

Which branded merchandise would you choose from this list?

View Results

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It would be great to get to the bottom of which, if any, merchandise works on a marketing level. Does your mousemat remind you about a great hosting provider? Do you refer to the number on your cup of tea to get in touch with a great stationery company? Or do you simply enjoy the free stuff, without responding to the commercial advertising around it?

Anyway, let us know and we will share the results!

Join the conversation @WebloyaltyUK

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