Advertising as a secondary revenue option

2018-05-25T13:52:39+00:00 10th April 2018|Beyond the Core|

Traditionally, companies have used paid advertising as a way to promote their own stock and convince the consumer that what they were selling was worth buying. And while that’s still the case, the advent of internet retail has turned advertising on its head to become a potential source of secondary revenue, rather than cost, for retailers. Turning a Profit As the head of London-based media consultancy and advisory service Colman Media, Stuart Colman is well aware of the opportunity that [...]

Secondary revenue can smooth cashflow bumps

2017-04-13T09:13:39+00:00 13th April 2017|Beyond the Core, Research, Retail News, The future of retail, Webloyalty Research|

There’s no denying the UK’s retail sector is in turmoil as the union is plotting its divorce from the EU. A shift in consumer spending, higher wages and business rates, and a weaker pound are all conspiring to squeeze retailers’ sales and profits. In order to bear the brunt of this perfect storm, many retailers are turning to “secondary revenue to diversify and de-risk revenue streams,” explains Guy Chiswick in Webloyalty’s latest report Beyond the Core: How UK retailers are [...]

Beyond the Core research report

2017-03-28T15:24:45+00:00 27th March 2017|Beyond the Core, Webloyalty Research|

Download a free copy of our Beyond the Core report. We partnered with the BRC to produce a study into how UK retailers are looking beyond core offerings to drive new revenue streams. Key Findings include: 67% of retailers derive at least 1% of their revenue from secondary sources with around 18% generating at least a fifth of their revenue this way and a few generating close to half. Businesses seeing 20% or more contribution of secondary revenue to total [...]