Black Friday: Does The Effort Match the Reward?

2018-11-29T12:03:25+00:00 3rd October 2018|Black Friday|

    Ben Stirling, Managing Director of Northern Europe for Webloyalty discusses whether Black Friday is really worth it for retailers or is the Black Friday shopping tradition merely a substitute for an effective loyalty programme.       Clear branding, breadth of product, personalisation and a fantastic consumer experience all help to maintain customers that offer high average order values and generate stable continuous revenue, this we can all agree on.  However, it's for this reason I am particularly [...]

UK retailers should better target Black Friday discounts

2016-12-12T15:51:48+00:00 24th November 2016|Black Friday, Christmas Retail, Discounts|

Black Friday sales are expected to reach almost £1.7 billion this year, according to Webloyalty’s 2016 report on UK Christmas Trends, with a much more modest growth of 5.4% compared to 20% in 2015. This 25 November is set to be a start point for Christmas shopping for many UK shoppers again this year as 70% plan to buy all, most or some of their gifts on that day. That said, there’s seems to be a shift in consumer perceptions [...]

It’s a Merry Christmas for UK retailers

2016-11-07T12:02:48+00:00 30th November 2015|Black Friday, Christmas Retail|

According to a Webloyalty report on UK Christmas Trends for 2015, this year’s holiday season is looking promising for UK retailers. On average, consumers will devote 10 hours to spend their overall budget of £442, which includes gifts, food and drink and seasonal non-food items, for a total estimated at £16.481 billion in total Christmas spending. Consumers feeling the Christmas spirit […]

Black Friday becoming launching pad for UK Christmas shopping

2016-11-04T18:00:47+00:00 4th November 2015|Black Friday, Christmas Retail, Discounts, Webloyalty Research|

Black Friday may be an American tradition but it has become very popular in the UK. An upcoming Webloyalty report on UK Christmas Trends for 2015 shows that 57% of consumers plan to shop on November 27 and sales are expected to top £1.6 billion making Black Friday one of the most important days of the year for UK retailers. […]