UK retailers should better target Black Friday discounts

2016-12-12T15:51:48+00:00 24th November 2016|Black Friday, Christmas Retail, Discounts|

Black Friday sales are expected to reach almost £1.7 billion this year, according to Webloyalty’s 2016 report on UK Christmas Trends, with a much more modest growth of 5.4% compared to 20% in 2015. This 25 November is set to be a start point for Christmas shopping for many UK shoppers again this year as 70% plan to buy all, most or some of their gifts on that day. That said, there’s seems to be a shift in consumer perceptions [...]

Black Friday becoming launching pad for UK Christmas shopping

2016-11-04T18:00:47+00:00 4th November 2015|Black Friday, Christmas Retail, Discounts, Webloyalty Research|

Black Friday may be an American tradition but it has become very popular in the UK. An upcoming Webloyalty report on UK Christmas Trends for 2015 shows that 57% of consumers plan to shop on November 27 and sales are expected to top £1.6 billion making Black Friday one of the most important days of the year for UK retailers. […]