Define your loyalty model before you measure it

2019-02-06T13:26:28+00:00 6th February 2019|Loyalty|

Consumer loyalty is worth its weight in gold in the retail industry. However, as explored in our latest Unfaithful Consumer 2 report, consumer loyalty is becoming more complex as discerning consumer priorities evolve. Today’s digitally-connected consumers are primed to comparison shop, making it challenging to drive repeat purchase and on-going customer engagement. As Webloyalty research shows, most retail sectors have loyalty rates of less than 50%. In addition, 42.1% of food and grocery customers and 39.1% of those shopping for [...]

Subscription Services: The Key to Customer Loyalty?

2018-12-03T10:06:45+00:00 29th November 2018|Loyalty|

  Richard Piper, our Business Development Director discusses the thriving sector of subscription based services and how offering a paid for loyalty programme can drive customer retention.     The question all retailers ask themselves, what is the key to customer loyalty? Cultivating long term relationships with your customers is vital to the success of most businesses. However consumer loyalty to brands is tumbling across the sector with over 60% of consumers shopping around at more retailers than they were five years ago, [...]