Affiliates: a growing source of secondary revenue

2018-05-25T15:38:24+00:00 27th March 2018|Secondary revenue|

The internet has been the source of both destruction and creation for retail. While signalling the end for many traditional brick-and-mortar stores, unable or unwilling to keep pace with the digital revolution, the internet has also brought about the rise of ecommerce, where consumers can enjoy increased choice and retailers are able to compete for a share of the larger market. In this the online environment, profit margins are squeezed and retailers are stretched. With such a large playing field, [...]

Improve secondary revenue with external loyalty and rewards programmes

2018-03-01T11:24:00+00:00 1st March 2018|Secondary revenue|

We already know that technology plays a double-edged role in consumer loyalty. With the expansion of global eCommerce retail, merchants are enjoying a larger market than ever before, consumers themselves are also aware of the options that internet retail has brought forward. As of 2015, the average UK consumer “traveled” – or at least their purchased items did – 6,281.2 miles; almost the distance of a return trip between London and New York. Stats like this illustrate the vast possibilities [...]

Improve your revenue with cross-sell

2018-02-05T09:10:49+00:00 31st January 2018|Secondary revenue|

As with all facets of modern life, the internet has dramatically changed the world of business. The ease with which consumers can turn away from a business to find a better deal elsewhere – anywhere – has resulted in falling profit margins on the traditional, core products of most companies. In turn, this has led to businesses implementing increasingly creative methods to push up their revenue in order to survive. One of the most successful methods has been the cross-sell. [...]