UK retailers should better target Black Friday discounts

Black Friday sales are expected to reach almost £1.7 billion this year, according to Webloyalty’s 2016 report on UK Christmas Trends, with a much more modest growth of 5.4% compared to 20% in 2015. This 25 November is set to be a start point for Christmas shopping for many UK shoppers again this year as 70% plan to buy all, most or some of their gifts on that day. That said, there’s seems to be a shift in consumer perceptions [...]

2016-12-12T15:51:48+00:00 24th November 2016|Black Friday, Christmas Retail, Discounts|

Time for UK retailers to rethink where they spend their ad budget

When asked what tools they use to make purchase decisions, UK consumers put online research (57%), word of mouth from friends (56%) and personal experience (51%) at the very top of the list, according to Webloyalty’s report, The Unfaithful Consumer. So why are retailers still spending 50% of their marketing budget, which reached £15.8 billion in 2015, on television, print, outdoor, radio and cinema advertisements? […]

Focusing on non-retail activities can bolster revenues

UK retailers put a lot of time and effort developing and investing in their core business. But nowadays, consumers spend a growing portion of their disposable income on non-shopping activities such as eating out and other leisure pursuits. In such a climate, retailers who dare to branch out into non-traditional areas and leverage their existing relationship with consumers can win big. That’s one of the key findings in Webloyalty’s most recent report, The Unfaithful Consumer. […]

Don’t count physical retail destinations out just yet

In recent years, UK retailers have worked hard to offer consumers a broader variety of channels and touchpoints to accommodate their shopping needs. But what impact has this had on bricks-and-mortar shops? Are they still relevant in the age of ecommerce? […]

Technology, double-edged sword for consumer loyalty

More than any other factor, technology has changed the face of the UK retail industry in the last decade. Consumers today “have much more choice over how and where they shop, mostly thanks to the rise of online and digital,” shows Webloyalty’s most recent report, The Unfaithful Consumer. Connected retailers also have access to markets that are broader than ever before. But with this many opportunities to be disloyal, what can retailers do to capture and retain consumer loyalty? The key, [...]

2016-06-29T13:25:29+00:00 29th June 2016|Unfaithful Consumer|
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